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Johan Björksten

3.9/5 ( ratings)
Johan Björksten, born in Sweden in 1964, studied at Uppsala University and lives in China since his first visit in 1986.

In 1994, he founded Eastwei Relations, which became one of China’s largest public relations and strategic communications consultancies. In 2010, he successfully sold Eastwei to Publicis Groupe and since 2012 Johan is China Chairman of the integrated operations, named MSL China. In 2012 he was named founding director of the Global Corporate Culture Research Center, founded by renowned Chinese super-entrepreneur Li Shufu.

Johan is probably one of best known Swedes in China, having been a radio and TV host for eight years with his own weekly Chinese programmes on Beijing TV and Beijing Music Radio.
He has a Master’s degree in Physical Chemistry from the University of Uppsala, Sweden, and speaks fluent Chinese.

[https://www.eastcapital.com/Corporate...]

Johan Björksten

3.9/5 ( ratings)
Johan Björksten, born in Sweden in 1964, studied at Uppsala University and lives in China since his first visit in 1986.

In 1994, he founded Eastwei Relations, which became one of China’s largest public relations and strategic communications consultancies. In 2010, he successfully sold Eastwei to Publicis Groupe and since 2012 Johan is China Chairman of the integrated operations, named MSL China. In 2012 he was named founding director of the Global Corporate Culture Research Center, founded by renowned Chinese super-entrepreneur Li Shufu.

Johan is probably one of best known Swedes in China, having been a radio and TV host for eight years with his own weekly Chinese programmes on Beijing TV and Beijing Music Radio.
He has a Master’s degree in Physical Chemistry from the University of Uppsala, Sweden, and speaks fluent Chinese.

[https://www.eastcapital.com/Corporate...]

Books from Johan Björksten

Learn to Write Chinese Characters

4/5 ( ratings)

How to Manage a Successful Business in China

4/5 ( ratings)

How to Manage a Successful Business in China

4/5 ( ratings)
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