Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.
Language
English
Pages
200
Format
Paperback
Publisher
Marion Street Press, LLC
Release
September 01, 2006
ISBN
1933338083
ISBN 13
9781933338088
Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover
Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.