Great teaching tool with articles with many messages that have endured through changing times. Great for marketing & strategy students and those in marketing and/or strategy careers.

Good collection of famous articles. Serves to refresh some basic principles as well as discover new ones. A good starter for those who want to learn the fundamentals of marketing.

Very basic and in my personal opinion touching on a surface the topic.

This compilation of best strategic marketing advice consists of the following articles: Rethinking Marketing - https://hbr.org/2010/01/rethinking-ma...Branding in the Digital Age - https://hbr.org/2010/12/branding-in-t...Marketing Myopia - https://hbr.org/2004/07/marketing-myopiaMarketing Malpractice: The Cause and the Cure - https://hbr.org/2005/12/marketing-mal...The Brand Report Card - https://hbr.org/2000/01/the-brand-rep...The Female Economy - https://hbr.org/2009/09/the-female-ec...Custome...

I love all the HBR "Must Read" books and this one is no exception. It genuinely is a must read for anyone working in marketing or product marketing (like myself). Many of the articles/ essays are fairly recent, but there is one originally published in 1960! It's incredible how relevant it still is. That particular essay focused on the "myth of the growth industry". I got a lot out of this read and highly recommend it.

I liked this book. I like this book. I will always like this book.I used to call myself a marketing person but after reading this book. I discovered that I was far away from marketing techniques and I was drown to my knees in selling techniques and how to close the sales. If you want to end the war between selling and marketing then you really need to read this book.

Extremely cogent and well-documented analysis of marketing trends, at least according to my lights. Had a difficult time believing that one of the articles, written in the 1960's, could still be so entirely relevant to today's market. Highly recommended read for design or data-oriented thinkers.

• Value proposition should be simple and powerfully captivating at the same time• Superior on the few elements that matter most to target customers• Show points of difference directly related to the needs of the customers• Compare with competition. Show in simple terms why you are better than competition• Back up all your claims (reviews, recommendations)• Invest time in understanding customer unique requirements and preferences• Brand report card- a tool showing how your brand stacks up on the

On Strategic Marketing" is one of the Harvard Business Review's 10 must read series. The book contains papers and articles from the 1970s upto the current day, and looks at various aspects of marketing. To the average manager, the book acts as an tool that stimulates thought, and is a delight to read. To the avid strategy student, the book in question leaves one desiring for more.This represents the first HBR Book I have read, and it was worth it, despite some disappointments. I would, personall...

HBR’s strategic marketing articles describe what is common practice in today’s marketing world. Therefore most modern companies use techniques as described in this book to achieve better market performance. Articles range chronologically from the 1960ies to the mid 00s but the message always feels relevant. A good primer for the MBA student.

Good to freshen up on some of the classics, but otherwise a bit outdated.. nearly all the articles are at least 10 years old, making examples hardly relevant.

f you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:- Figure out what business you’re really in- Create products that perform the job...

I am a leader of a non-profit group who is interested in learning how marketing principles can benefit organizations that must adopt a slight different strategic approach (than for-profit businesses) in order to be successful. Some of the chapters in the book were very helpful, others less so. The most helpful chapters for my non-profit work were: Rethinking Marketing, Marketing Myopia, Marketing Malpractice, and Getting Brand Communities Right. The material in those 4 chapters stimulated lots o...

I love the structure of these HBR books. I appreciated the B2B lens in this one and many examples that directly relate to my work at a company very far back in the value chain. It included several concepts for reframing marketing inside of a company and in practice that have got me thinking and will be applicable for my work. Most enjoyed the articles: Customer Value Propositions in Business Markets, Marketing Myopia and Marketing Malpractice.

All the articles are almost 10 years old. It still have some good points that still nowadays many companies should apply to their marketing strategies.

read for a class, nice, simple just detailed enough to give you an overview of the topics. perfect for a classroom

Dated, every article is a decade old

IntroductionOn Strategic Marketing is a collection of essays originally published in the Harvard Business Review on you guessed it, strategic marketing. Each of these articles has been hand-selected to create a collection of impactful readings on shifting away from just marketing products to cultivating customers. When it comes right down to it, traditional marketing is no longer good enough to drive profitable and sustainable growth over the long run.Why You Should Read This Book? As someone wh...

Articles are a bit dated, and concepts are fairly high level. The two key ones I really appreciated were the timeless classic of “Marketing Myopia “ and the slightly more recent “The One Number You Need yo Grow”. If you’ve never taken a marketing course this is a good intro to the field but not as relevant for those with more background due to the relatively dated and established info in the articles.

I couldn't finish the book, I read a lot about marketing, and most of what has been written here has been written elsewhere. This might be a book for someone of passing interest in strategic marketing, but for the time and price spent on the book, I can't recommend it.