From the acclaimed IIMA Business Book series comes a comprehensive book on international business
Have you wondered why international business seems magically simple in text books but inescapably complex in reality?
With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade.
Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.
Language
English
Pages
320
Format
Paperback
Publisher
Random Business / Random House
Release
September 06, 2022
ISBN
8184000197
ISBN 13
9788184000191
IIMA Strategies for the Future: Understanding International Business
From the acclaimed IIMA Business Book series comes a comprehensive book on international business
Have you wondered why international business seems magically simple in text books but inescapably complex in reality?
With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade.
Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.