An article can contain terrific information and provide a wonderful read, but it won't do the writer much good if the reader doesn't get past the first few paragraphs. It's here, in the lead, where you must grab the reader. This is your most important sales job. You make a promise you must keep about what will follow and you must make that promise so compelling the reader holding the magazine will find it impossible not to continue. This article will give you the concrete steps to accomplish this.
An article can contain terrific information and provide a wonderful read, but it won't do the writer much good if the reader doesn't get past the first few paragraphs. It's here, in the lead, where you must grab the reader. This is your most important sales job. You make a promise you must keep about what will follow and you must make that promise so compelling the reader holding the magazine will find it impossible not to continue. This article will give you the concrete steps to accomplish this.