Many people in the information technology world believe that “big data” will give companies new capabilities and value. But companies have been dealing with an exponentially increasing amount of data, and much of it in forms that are impossible to manage by traditional analytics. “Big data” includes information such as call center voice data, social media content and video entertainment, as well as clickstream data from the web.
The authors posit that organizations that are learning to take advantage of big data are beginning to understand their business environments at a more granular level, are creating new products and services, and are responding more quickly to change as it occurs. This article explores how these companies stand apart from those with traditional data analysis environments in three critical ways.
Language
English
Pages
8
Format
Kindle Edition
Release
December 23, 2012
How 'Big Data' Is Different -- Journal Article
Many people in the information technology world believe that “big data” will give companies new capabilities and value. But companies have been dealing with an exponentially increasing amount of data, and much of it in forms that are impossible to manage by traditional analytics. “Big data” includes information such as call center voice data, social media content and video entertainment, as well as clickstream data from the web.
The authors posit that organizations that are learning to take advantage of big data are beginning to understand their business environments at a more granular level, are creating new products and services, and are responding more quickly to change as it occurs. This article explores how these companies stand apart from those with traditional data analysis environments in three critical ways.