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Global Perspectives on Shopper Marketing

Global Perspectives on Shopper Marketing

Path to Purchase Institute
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Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals.

The 31 cases presented in this first-of-its-kind publication were amassed from 18 countries across six continents. And they reflect an even greater diversity of objectives and success measures, strategies and tactics. However, they also prove that, although people around the world are vastly different, they do exhibit a lot of similarities — especially when they’re shopping.

That’s not to say that there aren’t numerous cultural differences at work: Portuguese shoppers have ready access to abundant, inexpensive fruit choices, so they rarely buy ice cream; Russians don’t typically drink a beverage while eating dinner ; U.S. consumers, meanwhile, tend to ingest a lot of both.

But whatever idiosyncrasies there may be from place to place, shoppers everywhere have some basic, fundamental needs — for simplicity, for convenience, for an adequate selection, for a pleasant shopping experience, for peace of mind that their notion of value has been satisfied. How they express and fulfill these needs might be significantly different as you traverse the globe, but the needs themselves are universal.
Language
English
Format
Paperback
Publisher
Path to Purchase Institute
Release
May 10, 2022
ISBN
1467586552
ISBN 13
9781467586559

Global Perspectives on Shopper Marketing

Path to Purchase Institute
0/5 ( ratings)
Read Download
Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals.

The 31 cases presented in this first-of-its-kind publication were amassed from 18 countries across six continents. And they reflect an even greater diversity of objectives and success measures, strategies and tactics. However, they also prove that, although people around the world are vastly different, they do exhibit a lot of similarities — especially when they’re shopping.

That’s not to say that there aren’t numerous cultural differences at work: Portuguese shoppers have ready access to abundant, inexpensive fruit choices, so they rarely buy ice cream; Russians don’t typically drink a beverage while eating dinner ; U.S. consumers, meanwhile, tend to ingest a lot of both.

But whatever idiosyncrasies there may be from place to place, shoppers everywhere have some basic, fundamental needs — for simplicity, for convenience, for an adequate selection, for a pleasant shopping experience, for peace of mind that their notion of value has been satisfied. How they express and fulfill these needs might be significantly different as you traverse the globe, but the needs themselves are universal.
Language
English
Format
Paperback
Publisher
Path to Purchase Institute
Release
May 10, 2022
ISBN
1467586552
ISBN 13
9781467586559

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