The Triggering Event: The true key to long-term weight loss

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This book is based on the weight loss success stories of those who achieved permanent weight loss. Nearly all of them had struggled to lose weight for years. Many stated that they had tried every diet under the sun from low-carb Atkins or 'paleo' diets to weight-loss hypnosis. Their final, successful weight loss journey was kick-started by a pivotal moment of insight - a triggering event - which completely altered their perspective on and core beliefs about their health. This gave them the encouragement and motivation to design their own diet and exercise plans, tailored to their day-to-day lifestyles and based on their own dieting knowledge. Their experiences shatter many weight loss and dieting myths; that it is impossible to lose weight after 40, or that it is impossible for someone to achieve and maintain a normal weight if they have been overweight since childhood.

The modern world presents tough challenges to people who are overweight or obese. Beth Duffus explores the impact of a lucrative dieting industry with its frequent promises of fast weight loss, which inevitably leads to rapid weight regain - plus more! This is the yo-yo, fast-track to obesity. It is not caused by emotional eating; it is the body's natural response to quick weight loss that is tantamount to semi-starvation, although this is the standard recommendation of many diets.

The fitness industry and celebrity culture also sustain a cult of thinness that few men or women can sustain. Meanwhile, the food and drinks industries bombard us with advertising for fast-food that is abundant, fattening and cheap. Beth Duffus discusses how understanding the way in which all these messages code into our beliefs determines our approach to weight, health, fitness, exercise, food and nutrition. This is the key starting point in identifying your own beliefs about these issues.

Using case studies and examples, Beth Duffus takes the reader through a systematic approach to identifying core underlying beliefs that may be sabotaging weight loss attempts. She goes on to outline the steps needed to dissolve these damaging beliefs - a simulated triggering event - in order to open a clear path to permanent weight loss, health and freedom from a relentless cycle of diets.