STARTUP BRANDING FUNNEL: Find your perfect brand-market fit to hack your growth

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Wondering, why Apple, Dropbox or Twitter are so successful? Not because they were able to design an appealing logo and technically perfect product or service, but because they were and are still capable to form unique relationships with their customers. They are able to brand for today’s circumstances. They understand new rules, how to brand and go beyond products and logos. The magic is in making passionate customers, who want to be in relationship with your brand. Good branding emanates from great stories that customers would not only love, but will be prepared to co-create and share with their friends. Obviously, the branding game has changed. Thus, the handbook Startup Branding Funnel is designed for all those who are prepared to take the challenge and become creators of dynamic and successful brands! SBFunnel gives you a powerful and tested tool for understanding, developing, implementing and maintaining strong brands that deliver a unique customer experience to hack your growth. SBFunnel is about the questions you must ask and answer to succeed in developing great brands, with some examples of the proven approaches of startups that have successfully answered those questions. The SBFunnel explains the main secret of dynamic although their perspectives are different, both the entrepreneur and the customers are looking at the same brand. To understand in which direction to evolve, entrepreneurs should follow the proposed four phases of the process , which represent one SBFunnel loop. With help of the main building blocks, entrepreneurs should intensively investigate the market situation; develop an appropriate story and upgrade it with visual elements; spread it first within the company and later communicate and deliver it to customers. The whole process has to be validated, evaluated, and so co-created by potential and real customers. Because branding is a dynamic process, entrepreneurs can ride through several loops. Within this book, you will • How to understand brands from customers’ and entrepreneurs’ perspective to form unique relationships. • How to develop and communicate unique brand stories to engage your customers. • How to find product-market fit and upgrade it to brand-market fit. • How to use SBFunnel tool to systematically answer questions among proposed SBFunnel building blocks. • How successful book co-creators and other startups succeed in answering those questions to build powerful brands. The book was written by a marketing and entrepreneurship professor, Maja and Mitja Ruzzier and co-created by more than 40 startups and other stakeholders , geographically spread across 4 different continents. Join us in our journey along the SBFunnel and follow our rules of dynamic Go beyond product and logo. Engage your customers. Create your story. Become a successful brand.