Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Tangible Strategies for Intangible Assets

Tangible Strategies for Intangible Assets

John Berry
1.5/5 ( ratings)
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
Language
English
Pages
325
Format
Hardcover
Release
November 30, 2004
ISBN 13
9780071412865

Tangible Strategies for Intangible Assets

John Berry
1.5/5 ( ratings)
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
Language
English
Pages
325
Format
Hardcover
Release
November 30, 2004
ISBN 13
9780071412865

More books from John Berry

Rate this book!

Write a review?

loader