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Advertising and Sales Promotion Strategy

Advertising and Sales Promotion Strategy

Gerard J. Tellis
3.6/5 ( ratings)
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The four parts of this textbook Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. Advertising.
Language
English
Pages
475
Format
Hardcover
Release
August 12, 1997
ISBN 13
9780321014115

Advertising and Sales Promotion Strategy

Gerard J. Tellis
3.6/5 ( ratings)
Read Download
The four parts of this textbook Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. Advertising.
Language
English
Pages
475
Format
Hardcover
Release
August 12, 1997
ISBN 13
9780321014115

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