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Michael Schrage

3.8/5 ( ratings)

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, metrics, and network effects, he is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas , and other books.

Michael Schrage

3.8/5 ( ratings)

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, metrics, and network effects, he is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas , and other books.

Books from Michael Schrage

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

4.1/5 ( ratings)

The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

3.6/5 ( ratings)

Who Do You Want Your Customers to Become

3.8/5 ( ratings)

Serious Play: How the World's Best Companies Simulate to Innovate

3.4/5 ( ratings)

Recommendation Engines

3.8/5 ( ratings)

No More Teams: Mastering the Dynamics of Creative Collaboration

3.7/5 ( ratings)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

3.7/5 ( ratings)

Getting Beyond Ideas: The Future of Rapid Innovation

3.7/5 ( ratings)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

3.7/5 ( ratings)