Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Michael Schrage
4.1/5 ( ratings)
Read Download
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Pages
323
Format
Kindle Edition
Publisher
Two Waves Books
Release
April 07, 2020

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Michael Schrage
4.1/5 ( ratings)
Read Download
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Pages
323
Format
Kindle Edition
Publisher
Two Waves Books
Release
April 07, 2020

More books from Michael Schrage

The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

3.6/5 ( ratings)

Who Do You Want Your Customers to Become

3.8/5 ( ratings)

Serious Play: How the World's Best Companies Simulate to Innovate

3.4/5 ( ratings)

Recommendation Engines

3.8/5 ( ratings)

No More Teams: Mastering the Dynamics of Creative Collaboration

3.7/5 ( ratings)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

3.7/5 ( ratings)

Getting Beyond Ideas: The Future of Rapid Innovation

3.7/5 ( ratings)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

3.7/5 ( ratings)

Rate this book!

Write a review?

loader