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The Right-Brain Business Plan: A Creative, Visual Map for Success

Chris Guillebeau

4/5 ( ratings)

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life

Language: English

Pages: 223

Format: Paperback

Publisher: New World Library

Release: March 15, 2011

ISBN: 1577319443

ISBN 13: 9781577319443

The Right-Brain Business Plan: A Creative, Visual Map for Success

Chris Guillebeau

4/5 ( ratings)

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life

Language: English

Pages: 223

Format: Paperback

Publisher: New World Library

Release: March 15, 2011

ISBN: 1577319443

ISBN 13: 9781577319443

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