3.5"Brand Thinking and Other Noble Persuits" offers 22 insightful interviews with well-known and well-respected people in business, marketing and design industry. Debbie Millman asks challenging questions and doesn't back off until she gets the answer she wants.But the problem with this book is its format.No matter what questions Debbie asked, because so many of these people had the same opinions, the book got kind of repetitive. I skimmed some chapters because I already knew what their answers

Reading this book as a part of a Strategic Marketing and Branding module I'm taking in my post-graduate course. I'm enjoying it quite a lot as it transcends business implications and dives into the very nature of human behavior. Brands are created in our minds, they're created and given a life solely by us - demanding, savvy, hungry consumers. Positioning is everything.

Wonderfully informative set of interviews about branding and design and the relationship consumers have to the products of their lives. Wanted more of the interviewer, who is brilliant.

In the last couple of months I have been listening to Debbie Milman’s, Brand thinking and other noble pursuits and I wanted to take a bit of time to review it. Firstly, I have to start by saying I love the conversational nature of how this book has been created and how it is an interview and I think this plays really well with it being an audible book. I am not sure I would have enjoyed the style quite so much, if I was reading it. The book is a series of interviews with a range of brand experts...

I honestly enjoyed this book. The interviews are varied, insightful and rich in experience and opinion. Truly interesting to for a moment get into minds of people shaping the design world today. Some genuine pearls of wisdom and a good amount of humour as well.

One of the best books I've read about branding. Even though the context is slightly dated, the insights are spot-on. Possibly the most underlined and notated book I have in my campaign collection.

Interesting set of interviews containing a lot of wisdom from real life professionals, if you know how to read between the lines. Very helpful for anyone trying to build a brand.The interviews are not presented in a way that I could read this book from front to back, but I like to revisit and read one or two interviews at a time.

Interesting anecdotes but not much more

Probably one of the best books I have read on branding and design I have read in the last few years. I loved this book and cannot recommend it enough.

When I first started this book I felt annoyed by the formatting style (kindle version) it took me some time to get used to reading it comfortably and being honest, the "interview" method of developing the book just didn't convince me. BUT once I got over those details I was able to uncover true gems of knowledge.The interviews are clear and very direct, the author puts some humor seeds here and there, which are a pleasure to find, other than that, the questions are just so in point and very well...

Based on some of the reviews I’d read on Goodreads, and how well-known Debbie Millman is in the design industry, my expectations for this book were pretty high.Millman is a good interviewer — her questions are thought-provoking and often lead her subjects to offer up nuggets of insight. Unfortunately, I felt many of the interviews were too similar to one another and too surface-level. The book is worth reading, but I can’t help but feel that it would have been far more interesting had it feature...

A stack of hay, a few needles. Presented as a transcription of a bunch of interviews. The author/interviewer isn't skilled at drawing people out like Oprah or Terry Gross or Marc Maron ... so the vibe often feels stilted and interviewees are allowed to back out of tough questions. The end result is that this felt like a superficial podcast about branding rather than a more thoughtful treatment of the topic.

Brand Thinking offers 22 short interviews with an astounding array of heavy hitters in branding, identity design, and related disciplines. It's a fascinating and invigorating read. Millman coaxes the likes of Tom Peters and Karim Rashid into moments of almost shocking candor; Dori Tunstall and Alex Bogusky unflinchingly address issues of social and environmental responsibility; Brian Collins' insights into Apple's brand left me literally open-mouthed. Millman's interviews are wide-ranging, but r...

Started off interesting but became dense, boring, and tedious. I didn't finish it.

Insightful conversations that provoke and open questions of how brand and design should be approached.

A brand is nothing, but an idea;Brands exist in the minds of people who interact with them;The word "brand" is derived from the Old Norse word brandr, which means "to burn by fire";Branding demonstrates the sense of belonging;Brands represent the visual manifestation of the capitalist system. They are symbols of entrepreneurship. When someone attacks a brand, they are attacking a symbol, whereas the reality of what they are attacking is the capitalist system;Most branding consultants wrap themse...

A set of freeform interviews between an accomplished design enthusiast and various branding experts, design anthropologists, and cultural critics. All in all an interesting book with some fascinating nuggets of thought to be found in almost every interview. I like how everyone she interviewed seemed so passionate about what they do, which I admire and aspire for in life.It is not limited to branding but discusses consumerism, capitalistic guilt of people who work in branding, design vs art, acce...

I was introduced to Debbie middleman by a friend through her concept of a five-year vision storyline for your life.Thanks Debbie for this awesome book and for introducing me to the design thinkers of the world.I loved your interview style in this book. There are only three people that I really knew Seth Godin, Daniel Pink and Malcolm Gladwell.I love the ending saying that a person is not a brand with Malcolm. I always think brands are subjective depending on who you ask and when.A brand is more

Interesting set of stories, but nothing more than that.

Very entertaining and thought provoking. Shows even the experts differ on what good marketing looks like.