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Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

Shelley Baranowski
3.6/5 ( ratings)
The giant Nazi leisure and tourism agency, Strength through Joy 's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as living space was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi racial community.
Language
English
Format
Paperback
Publisher
Cambridge University Press
Release
May 28, 2007
ISBN
0521705991
ISBN 13
9780521705998

Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

Shelley Baranowski
3.6/5 ( ratings)
The giant Nazi leisure and tourism agency, Strength through Joy 's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as living space was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi racial community.
Language
English
Format
Paperback
Publisher
Cambridge University Press
Release
May 28, 2007
ISBN
0521705991
ISBN 13
9780521705998

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