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Celebrity Sell: Star Endorsements in the Classic Age of Advertising

4.5/5 ( ratings)

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn’t come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn’t decide what to smoke, drink, eat, or wear, there was no need to worry—the stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.

Language: English

Pages: 31

Format: Novelty

Publisher: Carlton Publishing Group

Release: September 01, 2001

ISBN: 1853754447

ISBN 13: 9781853754449

Celebrity Sell: Star Endorsements in the Classic Age of Advertising

4.5/5 ( ratings)

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn’t come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn’t decide what to smoke, drink, eat, or wear, there was no need to worry—the stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.

Language: English

Pages: 31

Format: Novelty

Publisher: Carlton Publishing Group

Release: September 01, 2001

ISBN: 1853754447

ISBN 13: 9781853754449

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