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International Marketing

0/5 ( ratings)

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Language: English

Pages: 634

Format: Hardcover

Publisher: McGraw-Hill Ryerson

Release: August 29, 2022

ISBN: 0070948771

ISBN 13: 9780070948778

International Marketing

0/5 ( ratings)

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Language: English

Pages: 634

Format: Hardcover

Publisher: McGraw-Hill Ryerson

Release: August 29, 2022

ISBN: 0070948771

ISBN 13: 9780070948778

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