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New Typographic Design

Roger Fawcett-Tang

3.2/5 ( ratings)

A wonderfully illustrated guide to the world’s best contemporary typographic design

As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form , type as image , type as experiment , and type in motion . Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.

Language: English

Pages: 192

Format: Paperback

Publisher: Yale University Press

Release: May 21, 2007

ISBN: 0300117752

ISBN 13: 9780300117752

New Typographic Design

Roger Fawcett-Tang

3.2/5 ( ratings)

A wonderfully illustrated guide to the world’s best contemporary typographic design

As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form , type as image , type as experiment , and type in motion . Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.

Language: English

Pages: 192

Format: Paperback

Publisher: Yale University Press

Release: May 21, 2007

ISBN: 0300117752

ISBN 13: 9780300117752

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