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The premise behind the book was to explore the differences between business strategies that concentrated on a broad ‘reach’ with a set of standard products and services that appealed to a large number of people, or they could focus on ‘rich’ information, specialised products and services that were highly targeted and naturally very expensive. They explore the way that the new internet at the time was eroding the differences between these two separate markets, bringing niche products to a wider a...
a lacklustre read although wonderfully structured.surely would not recommend to anyone.
A short strategy book by two consultants from Boston Consulting Group based on a previous Harvard Business Review article. The ‘blown to bits’ concept is explained in the first chapter and is basically the suggestion that previously a lot of information businesses were ‘tied down’ by the need to be attached to physical products. The very good example of the Encyclopedia Brittanica is used to illustrate their point that nowadays such information can be conveyed to consumers without a physical pro...
A book from 1999 that I decided to revisit today. Most of the issues, opportunities and predictions contained in the book are today's reality. However, some of the lesson to learn are still there on the current new economics of information: while the book sustains a thesis between reach and richness of information, today's economy is coalescing into a hybrid, amorphous combination of both. No business can drive today without a careful balance between the two.A refreshing read on how to drive and...
Not such an easy read. Recommended reading for the UK's Open University T171.
Required reading for an Open University course. I did not purchase as it sounded dull. Was slightly better than I expected and is an important text on this topic.
This was a seminal work for my career in internet based companies. Their description of 'richness and reach' is something that will change industries and really hasn't been created yet.
Hm, maybe 2.5. This was written in 1999; I wish they had stepped beyond. Regardless, there are ideas in here very relevant.
Не смотря на то, что данная книга довольно старая, но она является очень актуальной и на сегодня.Авторы книги понятным языком объяснили читателям, почему информация имеет такую важную роль в деятельности любого предприятия и описали её работу в качестве "клея", на котором держатся все организации и предприятия. Авторы очень понятно выложили свои мысли и доводы.Данная книга поможет понять укрепившимся организациям важность информации и ряд каких необходимых действий им нужно предпринять, чтобы не...
Very important book for marketing and business in the Web age. About five or ten years before this book came out I wrote a paper (for my company) about how the web would change everything. This book describes that in detail and gives clues to the new world order of products and services that are resulting from that. Still very relevant. Could be a little more clearly written, but Evans and Wurster seem to be trying to create some terminology to describe this new phenomenon and get a bit caught u...
A wonderful book citing the result of the tradeoff happening between richness and reach of any business.Language is very simple & you can be rest assured that everything written in the book is understandable.A lighter read which tries to draw the future of business as convincingly as possible
Maps how e-something shapes business
A book you should never miss, the best book I have read in last 15 Years ( it is published in 1994, but the contents are still fresh)
A should-read book on innovation for knowledge workers and entrepreneurs.