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The Cult of Vespa

The Cult of Vespa

Umberto Eco Omar Calabrese Lina Wertmüller Francois Burkhardt Maurizio Bertini
4.1/5 (18 ratings)
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, François Burkhardt, Maurizio Bertini, and many other celebrities.
Language
English
Pages
168
Format
Paperback
Publisher
Gingko Press
Release
April 01, 1997
ISBN
3927258393
ISBN 13
9783927258396
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, François Burkhardt, Maurizio Bertini, and many other celebrities.
Language
English
Pages
168
Format
Paperback
Publisher
Gingko Press
Release
April 01, 1997
ISBN
3927258393
ISBN 13
9783927258396

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