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Like many folks who have read this book, I was simultaneously impressed with the intellect and repulsed by the arrogance Mr. Tschichold. This book is enlightening and maddeningly annoying. Nonetheless, it's essential reading to anyone who studies graphic design. Feel free to skip the DIN charts in the back. Yeesh.
Что можно сказать? Книга написана в далекие 20-е годы, поэтому обладает как минусами, так и плюсами. Плохого в ней то, что знания не достаточно прикладные. Т.е. прочитав книгу, вы не станете внезапно разбираться в типографике и шрифтах, потому что Чихольд много пишет о том, что гротеск заруливает и не нужно делать симметричный дизайн. Но в наше время, технологии ушли далеко вперед, поэтому нам нет смысла ограничивать себя одной рубленой гарнитурой.Из хорошего можно узнать как зарождался практичн...
Between 2.5 and 3 stars.Out of curiosity I picked this book. What is typography? Jan Tschichold published this book in 1920 (almost a hundred years ago!) during a time when most of the newspapers, business letters, business cards, basically any printed form of text was wild and not standardized. For instance, the first letter of headlines would be ridiculously decorated and centered (instead of placed to the left). Business cards would appear in all types of different sizes instead of the now co...
Kyle from work gave me this to read because I had told him about my book a week project and I am glad because this is clearly a CRITICAL MOMENT in graphic design that I’ve never really gave much consideration to before but yeah true there must have been this volatile period of transition between the old gothic aesthetic and this new sleek look we describe as “modern”. I will say this was very tough for me to get through Tschichold definitely has some valuable things to say but he’s very arrogant...
Amazing read, and inspired me to pursue design with more rigor and focus- But it's important to look at books Jan Tschichold wrote after this- He flipped his view on many of the things he was adamant about here, and chalks it up partially to a subconscious affect of Nazi Totalitarianism growing up in Germany. So interesting to see a designer shift perspectives and reflect, and I wish it happened more in design today. It's a good reminder that the craft of design is an unfolding experiment that's...
If you work with fonts, then I highly recommend this book. One of the must read books for designers, artists and other art people. Later, the author rethink his opinion, but there are still useful points in the book. ***Если вы работаете со шрифтами, то я настоятельно рекомендую эту книгу. Один из обязательных к прочтению случаев для художников, дизайнеров и прочих творческих личностей. Позднее автор переосмыслит свои взгляды по поводу высказанных в этой книге мыслей, но здесь есть чему поучитьс...
Quite an interesting book, more so if you work in publishing and are able to understand Tschichold's influence in today's publications.Recommended to book designers and any people interested in the history of graphic design and typography. I would even say an essensial book to understand where a lot of today's standards of design comes from
I’d be keen to see Jan Tschichold’s reaction on contemporary design. Obviously he was a thinker and innovator but a huge radicalist. This book was a brilliant guide on how to create a meaningful design in 20th century.
The definitive manifesto for visual communication in the machine age, encapsulating the art-historical moment when subjective romanticism gave way to streamlined objectivity, as befitting a new world in which only the collective union of "precision and soul" was then appropriate.
If you have any interest in typography or graphic design, then this is one book you must read.Tschoichold is the originator of almost all the principles of modern type layout, heavily influenced by the Constructivist art of Kandinsky and Moholy-Nagy. The famed "Swiss Movement" merely implemented the guidelines he sets out in this book. Any yet, he was largely written out of typographic history, because he later recanted and returned to more traditional centered layouts and serif fonts. He descri...
This book is an interesting read from a design history standpoint. It was originally written in 1928, by a 26 year old designer who abandoned many of the edicts within the following 5 years. However, some of his ideas still hold true - we should indeed design for today's technology rather than trying to force all that we can do today into yesterday's rigid confines. Tschichold argued in favor of standardized paper sizes and using photos in design. It's mind-boggling in our time to think those th...
The 1928 classic on modern typography is worth reading for those who are interested in the historical jump from classic book typography and advertising typography to how we think about type today. Much of the book still hold relevance for typographers today, but the last part is a little dated. It is more of a manifesto to printers to standardize page and paper sizes which has already happened.03.16.08
Clearly dated. Tschichold's acting as a partisan here (he later said he regretted his vehemence), and it doesn't age well, but an interesting typographic curiosity. That said, it's not bad, and there's some valuable tidbits. Really more like 3.5 stars.
Three stars for being a classic, and a stepping stone to many (better) works that came afterwards. One star for Tschichold's contributions to the design cosmos. Minus 1 star for it being dated, arrogant, and sometimes full of shit--pretty, well-designed shit is still shit.
Interesting explanation of how early modern typographers were thinking about how to use type. Mirrors a lot of architectural thinking of the time, I think. In general, this reminds me a lot of flat design, and this question of what "natural" means in new mediums.
The guy's a great graphic designer but I couldn't help laughing all the way through. I know I'm supposed to see this in its historical context but it's just absolutely ridiculous, and him being the most arrogant person ever doesn't help at all.
Groundbreaking for the time period.I didn't sense quite as much arrogance from the author as some reviewers.The author believed in his own ideas (at least at the time the book was written).
Thanks for Sabon, Jan." We do not need pretentious books for the wealthy we need more really well made ordinary books. "- Jan Tschichold
From my schooling, this is one of the best books ever made about graphic design. He is one of the masters of the art, and anything you can glean from his book will benefit your design sense.
Recommended. Didn't read everything in detail, but bold design, extremely helpful in understanding principles of Tschichold's typography.
This book is to a typographer, what Corbu's Towards A New Architecture is to an architect.
Very good work. I wish I had this back when I made my BFA.
A bit dogmatic, but helpful in gaining insight into the mindset of what led to Modernist typography.