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I have embarked on a journey to read one art/design book a week from the Creative Lab’s extensive library collection and this was my first pick bc my fellow fiver Axel who’s a designer recommended it. I loved it! Really cool to hear about Weingart’s journey to the Swiss typography movement that deviated from the more conservative typographic practices up until then. For so long, type’s sole purpose was seen to be to convey the words of an author as clearly as possible. That’s it. Weingart’s radi...
The words you read are commandeered by a whole world of thought put together to shift the mind to read, not just simply, but aesthetically. Weingart is one of the master typographers who lays out how simply difficult it is to "create" letters.
Presents an engaging journey with a pleasing balance between autobiographical context and clear high quality illustrations.The chapter notes and page numbering are frustrating.