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Typographic Design in the Digital Studio: Design Concepts

Typographic Design in the Digital Studio: Design Concepts

David Amdur
4/5 (6 ratings)
A first-rate understanding of both typography and digital applications is essential to the craft of graphic design, and this carefully sequenced guide builds skills and creativity together, from the ground up. Author David Amdur effectively blends the fundamental tools for design production with creative concepts and professional standards of typography, guiding novices in the development of innovative capacities and expert standards. Each chapter in the book is closely correlated with concepts in the companion Workbook, an effective combination that puts technical theory into practice. Readers will learn to observe and reflect on how type functions, develop basic strategies for creative type design, and understand that the conventions of standard typography are part of a process of continual evolution that they may, eventually, take a hand in shaping. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice.
Language
English
Pages
298
Format
Paperback
Publisher
Delmar Thomson Learning
Release
August 01, 2006
ISBN
1401880932
ISBN 13
9781401880934

Typographic Design in the Digital Studio: Design Concepts

David Amdur
4/5 (6 ratings)
A first-rate understanding of both typography and digital applications is essential to the craft of graphic design, and this carefully sequenced guide builds skills and creativity together, from the ground up. Author David Amdur effectively blends the fundamental tools for design production with creative concepts and professional standards of typography, guiding novices in the development of innovative capacities and expert standards. Each chapter in the book is closely correlated with concepts in the companion Workbook, an effective combination that puts technical theory into practice. Readers will learn to observe and reflect on how type functions, develop basic strategies for creative type design, and understand that the conventions of standard typography are part of a process of continual evolution that they may, eventually, take a hand in shaping. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice.
Language
English
Pages
298
Format
Paperback
Publisher
Delmar Thomson Learning
Release
August 01, 2006
ISBN
1401880932
ISBN 13
9781401880934

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