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I just finished a class on document design and I found it so frustrating that I was given all of these rules and restrictions with no explanations as to WHY the rules mattered. I love that this book explains systematically that the rules are there to make it easier for the reader to understand the content. I also enjoyed how the author made comprehension a priority when it is so common to see inaccessible print material that looks pretty but is a challenge to read and finish. It is much easier f...
An interesting book that describes how the use of type and layout can aid the reader's comprehension of the subject matter - or hinder their comprehension where it's used incorrectly. Not only does the book describe how and why, but it backs up its conclusions with research findings.Luckily for me, only one of the conclusions feels unwelcome! Though I suspect there will always be temptations to break the rules...
This was an interesting book about how changes in type affect readability and comprehension. According to the studies presented in the book, there are plenty of reasons why you want to use black text on a white page, use serif typefaces, use justified text, etc.If you design anything that includes text, this book will definitely give you plenty to think about.
Research-based information on typography and layout, clearly written and offering often surprising detail on readability. A gem.
3.5 stars. I was watching the Mad Men series, tried to find Olgilvy's book, and somehow it led to this, a straightforward, old-fashioned study of which kinds of type and layout are more effective for getting one's message across. I suppose most people "publishing" these days are just using templates, but anyone who wants to design their own flyer, newsletter, or something more ambitious couldn't go wrong to have a peek at this research and advice.