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This is another read thanks to grad school...not the most exciting book but I learned a lot about early 20th-century German graphic design that isn't Bauhaus.
I received this book for Christmas in 2004, not long after spending a semester exclusively using, dissecting, and understanding one typeface: Renner’s most famous font, Futura. Sixteen years and four career fields later (from graphic designer, to combat videographer in the Air Force, to small town pastor, to Air Force chaplain), I finally read this book in full. And I must say, it had its effect. Though I have not stopped designing in all that time, my appetite has been re-wet for more. Having s...
The Nazis first announced Gothic script as the national font for its Germanness; later when they were trying to win more international allies they denounced it as "Jewish" and replaced it with Roman font. Renner was opposed to the font from the beginning, finding it pompous and of low legibility, and thereby isolating, and he spoke against it in defiance of the Reich. If this sounds fascinating to you, we are at least somewhat alike.