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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

Geoff Colvin
4.1/5 ( ratings)
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company's profit, while the bottom 20 percent are actually destroying value. The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers. For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
Language
English
Pages
272
Format
Paperback
Publisher
Portfolio Trade
Release
October 26, 2004
ISBN
1591840422
ISBN 13
9781591840428

Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

Geoff Colvin
4.1/5 ( ratings)
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company's profit, while the bottom 20 percent are actually destroying value. The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers. For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
Language
English
Pages
272
Format
Paperback
Publisher
Portfolio Trade
Release
October 26, 2004
ISBN
1591840422
ISBN 13
9781591840428

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