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Customer Bonding

0/5 ( ratings)

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.

Language: English

Format: Paperback

Publisher: McGraw-Hill/Contemporary

Release: January 01, 1995

ISBN: 0844233196

ISBN 13: 9780844233192

Customer Bonding

0/5 ( ratings)

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.

Language: English

Format: Paperback

Publisher: McGraw-Hill/Contemporary

Release: January 01, 1995

ISBN: 0844233196

ISBN 13: 9780844233192

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