Building Business with a Conscience: Overcoming the Corporate Bullies

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In today's ever changing business environment, companies are finding brands are not the stronghold they thought them to be. Customers are becoming conscious of the choices they face, and they want to consume products in their own way, with companies they can believe in. Developing an inclusive approach, businesses need to take a long look at their business ethics and realign their practices with the way customers are judging the brands and businesses of today. What judgements are consumers using to judge if your business meets their requirements? This short book asks questions and makes suggestions for building a conscientious and ethical business in these changing times. It does not claim to have all the answers, and lightly touches on concepts the author has been playing with in his own business career. The aim of this book is to provoke more of an interest in harmonious business, working with, rather than against others, and to provoke further ideas and literature on this subject as the idea increases in popularity.

Language: English

Pages: 12

Format: Kindle Edition

Release: June 06, 2011

Building Business with a Conscience: Overcoming the Corporate Bullies

Andy Wilson

0/5 ( ratings)

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Language: English

Pages: 12

Format: Kindle Edition

Release: June 06, 2011

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Building Business with a Conscience: Overcoming the Corporate Bullies

Building Business with a Conscience: Overcoming the Corporate Bullies

Building Business with a Conscience: Overcoming the Corporate Bullies

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