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The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback

The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback

Jeffrey Schnapp
4.2/5 ( ratings)
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The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
Language
English
Pages
240
Format
Paperback
Publisher
Princeton Architectural Press
Release
January 25, 2012
ISBN
1616890347
ISBN 13
9781616890346

The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback

Jeffrey Schnapp
4.2/5 ( ratings)
Read Download
The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
Language
English
Pages
240
Format
Paperback
Publisher
Princeton Architectural Press
Release
January 25, 2012
ISBN
1616890347
ISBN 13
9781616890346

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