This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.For companies to survive in the 21st century they need to be aware of what global business is and how they can achieve it. This book, a contributed work with chapters by Ian Campbell, Director General of The Institute of Export, and Hugh Bailey, Director of British Exporters Association, takes a comprehensive look at the topic.
Language
English
Pages
80
Format
Paperback
Publisher
Kogan Page
Release
May 14, 2022
ISBN
0749428295
ISBN 13
9780749428297
Understanding Global Business: Directors and Opportunities for Trading Overseas
This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.For companies to survive in the 21st century they need to be aware of what global business is and how they can achieve it. This book, a contributed work with chapters by Ian Campbell, Director General of The Institute of Export, and Hugh Bailey, Director of British Exporters Association, takes a comprehensive look at the topic.