E-Market Dominance provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise how to book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help build and sustain key relationships with the right type of customer ; squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.
Language
English
Pages
220
Format
Paperback
Release
January 01, 2001
ISBN 13
9780077098070
e-Market Dominance: How to Use the Internet to Win & Keep Customers
E-Market Dominance provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise how to book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help build and sustain key relationships with the right type of customer ; squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.