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The Distribution of Goods and Services

2/5 ( ratings)

This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.

Language: English

Pages: 64

Format: Hardcover

Publisher: Rosen Central

Release: August 15, 2011

ISBN: 1448847109

ISBN 13: 9781448847105

The Distribution of Goods and Services

2/5 ( ratings)

This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.

Language: English

Pages: 64

Format: Hardcover

Publisher: Rosen Central

Release: August 15, 2011

ISBN: 1448847109

ISBN 13: 9781448847105

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