Super great read. I've never had an introductions to theories and examples such as those provided by these authors, so the book kept my interest. However, I did feel as though the ideas started to repeat themselves toward the end.

Introduction: Why Media Spreadsp.17 – The term “viral” first appeared in science fiction stories, describing (generally bad) ideas that spread like germs. p.18 – The notion of the media as virus taps a larger discussion that compares systems of cultural distribution to biological systems. 1 – Where Web 2.0 Went Wrongp.48 – The idea of Web 2.0 was introduced at a 2004 conference of the O’Reilly Media Group. In Tim O’Reilly’s formulation, Web 2.0 companies rely on the Internet as the platform for

Rich in examples, but a tad too sparse with its insights. I suggest you head to the Conclusion to quickly get acquainted with the key points first, before deciding if the other chapters are worth looking into. Also implied by the authors is the perpetual game of catch-up when writing about media and technology, so what would have been perceived as remarkable outliers 5-10 years before or at the time of writing would have either evolved into mainstream fare, or simply faded into obscurity by now....

I have completed reading Spreadable Media and will write a review in the next few days. It's an important and scholarly piece examining the ways in which ideas and their bearers are spread, re-thought, and reworked to suit various audiences and and constituencies. It also considers in great deal the affect of new media and their transmission on such issues as ownership and copyright. Written in scholarly language with many relevant examples from popular and social media, it is though provoking.

The authors do a good job of compiling a number of interesting case studies in the evolving media environment surrounding participation and the collision of fan cultures with the bigger media conglomerates. In their introduction some attention is paid to the fact that there are two sides to this story--one positive and one negative--and the intention of striking a balance between the two is expressed. Throughout the course of the book, though, it seems the authors err far too often on the more h...

Anyone teaching composition should read this book. Jenkins challenges us to think about composition in all its forms, especially how we can mix text, image, sound, and performance to create rich designs with complex meanings.

Too much of a drag and few good points in between. Should have been crisp and precise. Too spreadable media in wrong connotation

If post-it notes in a book are a mark of how good it is, the 20 tabs sticking out the side of my copy of Spreadable Media shout "This Is A Good Book!"Spreadable Media is a scholarly work, rich with ideas, facts, quotes, and links, while at the same time it's easily readable without an academic background in media studies.I've recently been reading many, many books on social media, fandom, and writing and this is the first one I've photographed so I could go shout about to fandom writers on socia...

Crucial for people who are interested in how media flows from person to person, group to group, trans-culturally and trans-nationally. The writers provide case studies on all types of groups - Christian evangelists, Brazilian ravers, ghost hunters, WWE fans, telenova audiences, etc. - to set up the argument that we are shifting from a broadcast paradigm to a spreadability paradigm, where participatory culture rules and people use, remix and recontextualize media to create or add to discussions t...

This book made me visibly upset at times. There is a great deal of rewriting what economic concepts mean here. Understandably, much of this is believably the case because neo-liberal economics seems to avoid the cultural attitudes of individuals as they relate to the collectives/groups/crowds which develop media through their own labor.However, there are alternatives in Austrian economic thinking, and the current strain of game theory in networks that are very valuable to this conversation. Howe...

Much has been written and is being written about how the media operates today, with audiences relationship with media texts far more complex than ever before. The internet and digital media affords audiences not only new opportunities and platforms for consumption of the media, but also creation too. Following on from Jenkins 2008 book Convergence Culture, this really is the most up to date analysis of the media you can get today. Spreadable Media focuses on the distribution, re-distribution and...

Finally finished this. It wasn't entirely what I was expecting, but I enjoyed it. I anticipated the focus to be more on online media industries, but it paid a lot of attention to how the internet is changing traditional media industries. As such, I think it'd be a really useful book for anyone teaching media industries courses. It's useful for my New Media Theory grad course, and select chapters are very useful for my social media strategies course. I think the book takes a balanced approach to

This is a good history and survey of how media companies affect digital experience and how users respond. However, there is a missing perspective--not absolutely sure what it is, except that the view of the book is that mass media is still largely in control of our online experience.

It is an excellent intellectual work in the field of social media and networked societies. The book explore the Secret behind some messages spreading like Wildfire and the others getting dumped without any apparent reason. A Must read for all the students of of mass communication and those who want to make sense of the mad world of Social media.

Great examples, but I think that conceptually this book doesn't go much further than Convergence Culture.I particularly recommend chapter 5, Designing for Spreadability, that discuss how to create content with greater potential to be spreadable.

When I worked at MIT’s Technology Review in 2006, I had the pleasure of editing a few pieces from Henry Jenkins that would become part of Convergence Culture: Where Old and New Media Collide , his seminal work exploring transmedia storytelling and its impact on the television, film, and publishing industries. In Spreadable Media: Creating Value and Meaning in a Networked Culture , Jenkins and his co-authors expand on that work, examining the ways stories, content, and other created materia...

Too many pages for too little ideas... It is an interesting book despite the fact that it deals with the big questions only superficially. It keeps repeating itself.. But the first 2 chapters are good.

I read this book through the lens of a content marketing practitioner that was curious what new insight Henry Jenkins and his co-authors would add to the information and guidance that's already available on this topic -- both online and in other books.The authors believe that "if it doesn't spread, it's dead." To me, that's an oversimplified explanation of today's environment. Also, most of their case studies are from the American entertainment industry. In contrast, I'm more interested in how t...

I thought Spreadable Media was quite good. It brought up a lot of points of the various ways that media is evolving. One of the most intriguing parts to me was a discussion of how online piracy creates a wider audience for a work and whether that advantage compensates for the lack of monetary compensation. The idea of an enhanced book intrigues me, and I look forward to reading the some of the essays posted on the website.The only downside of this book was stylistic. It suffered from the seeming...

This was the third book for a class. I had a hard time following it and just ended up skimming it.