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Built for Growth: Expanding Your Business Around the Corner or Across the Globe

Built for Growth: Expanding Your Business Around the Corner or Across the Globe

Collins Hemingway
4/5 ( ratings)
Read Download
A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business. - From the Foreword by Jeff Brotman, Chairman, Costco Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the worlds most-recognized brands.
Language
English
Pages
343
Format
Hardcover
Publisher
Wharton School Publishing
Release
March 07, 2005
ISBN
0131465740
ISBN 13
9780131465749

Built for Growth: Expanding Your Business Around the Corner or Across the Globe

Collins Hemingway
4/5 ( ratings)
Read Download
A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business. - From the Foreword by Jeff Brotman, Chairman, Costco Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the worlds most-recognized brands.
Language
English
Pages
343
Format
Hardcover
Publisher
Wharton School Publishing
Release
March 07, 2005
ISBN
0131465740
ISBN 13
9780131465749

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