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Leveraging Knowledge Assets: Success Factors of External Technology Commercialization

4/5 ( ratings)

Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.

Language: English

Pages: 339

Format: Paperback

Publisher: Deutscher Universitatsverlag

Release: September 26, 2006

ISBN: 3835004565

ISBN 13: 9783835004566

Leveraging Knowledge Assets: Success Factors of External Technology Commercialization

4/5 ( ratings)

Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.

Language: English

Pages: 339

Format: Paperback

Publisher: Deutscher Universitatsverlag

Release: September 26, 2006

ISBN: 3835004565

ISBN 13: 9783835004566

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