Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Language
English
Pages
300
Format
Paperback
Publisher
Kogan Page
Release
August 01, 1999
ISBN
0749429186
ISBN 13
9780749429188
Strategic Marketing Communications: New Ways to Build and Integrate Communications with Disk
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.