Researchers are increasingly applying cognitive methods to investigate social psychological phenomena. This book provides a comprehensive introduction to widely used social cognitive methods and offers practical, nuts-and-bolts guidance for implementing them. Leading authorities present attentional paradigms, priming paradigms, and response interference tasks; psychobiological approaches, such as neuroimaging; applications of mathematical models; and other methods. Detailed procedural information helps researchers and students take their first steps in using these state-of-the-art tools. Each chapter is illustrated with recent research examples and includes helpful recommendations for further reading.
Note: The hardcover edition of this book contained a chapter titled "Priming as Proxy: Understanding the Subjectivity of Social Life," by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors.
Pages
415
Format
Paperback
Publisher
The Guilford Press
Release
October 08, 2012
ISBN
1462509134
ISBN 13
9781462509133
Cognitive Methods in Social Psychology, Abridged Edition
Researchers are increasingly applying cognitive methods to investigate social psychological phenomena. This book provides a comprehensive introduction to widely used social cognitive methods and offers practical, nuts-and-bolts guidance for implementing them. Leading authorities present attentional paradigms, priming paradigms, and response interference tasks; psychobiological approaches, such as neuroimaging; applications of mathematical models; and other methods. Detailed procedural information helps researchers and students take their first steps in using these state-of-the-art tools. Each chapter is illustrated with recent research examples and includes helpful recommendations for further reading.
Note: The hardcover edition of this book contained a chapter titled "Priming as Proxy: Understanding the Subjectivity of Social Life," by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors.