"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
Language
English
Pages
729
Format
Hardcover
Release
January 01, 1978
ISBN 13
9780132747257
Strategic Marketing Problems: Cases and Comments, 13th Edition
"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.