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I atually read the first edition just after I was involved in a significant defense acquisition. I have since picked it up from time to time t remind myself of some of the lessons
3.5 Stars. As a classic of aerospace, I felt like I had to read it. However, it's a frustrating read. The book is filled with interesting insights, but it's written with a turn-of-the-century style of constant witticisms and wise-cracks that I found annoying. Worse, nearly every chapter has a graph to illustrate the central point, but the graphs are poorly described and that often undermines their ability to be understood and believed. This book would be great if the fat were trimmed, which woul...
My dentist's office is less daunting because it has Murphy's Laws posted on the ceiling. Every time I visit I seem to find something new and especially clever. Augustine's Laws, a book by Norm Augustine, the Executive Vice President of Martin Marietta, is equally prescient, except more directed and specific. Permit me to list some of my favorites:#3 - There are no lazy veteran lion hunters#4 - If you can afford to advertise, you don't need to#10 - Bulls do not win bull fights, people do; people
This book was a thoughtful and satirical look at the peculiarities of defense procurement. It can be a little dry at times, and is dense with quotations, but it can also be laugh-out-loud funny while describing the realities of government contracting. As a side note, having been lucky enough to meet Norm Augustine in person, he is an amazing man with a sharp wit, a big heart, and a plethora of stories that are both fascinating and hilarious. One of the more compelling people I've ever met.
An interesting book from nearly four decades ago with relevant concepts that relate to modern business practices. Although the book focused primarily upon aviation defense acquisition practices, many of the concepts translate to businesses in general. Also, many of the graphs contained data that were relevant at time of publication, but have not remained relevant today. However, worth the read.
Witty, wise and worth a read. No doubt as relevant today as when published 35 years ago.
One of the funniest and most memorable business books that I've ever read.
