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Funnel It!: How to Integrate Social Media, Web Content and Email Marketing to Turbo-Charge Your Sales Prospecting Process

Funnel It!: How to Integrate Social Media, Web Content and Email Marketing to Turbo-Charge Your Sales Prospecting Process

Tom Martin
0/5 ( ratings)
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If you sell, prospecting is one of the most important things you do - and it's probably one of the most frustrating and painful things you do, too. But it doesn't have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that attracts more qualified leads, shortens your sales cycle, and increases your conversion rates - painlessly! In "Funnel It!, " Tom Martin shows you how. This guide reveals techniques Martin has refined over 20 years... techniques he's used to drive consistent double-digit growth in his own company through good times and bad, without doing "any" cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language - and actionable solutions! Features include:
Reaching "self-educated buyers" who are more than halfway through the buying decision process before they even contact you
Leveraging the power of "propinquity" in your sales funnel system
Making every call count: creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales leads into hot/warm/cold
Social prospecting: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
Rightsizing content: saving money by matching production quality to your specific marketing and sales needs
Choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
Real-life B2B and B2C case studies showing how others have applied Martin's techniques
Downloadable worksheets, diagrams, and other resources to help you build your own digital prospecting system
Pages
250
Format
Paperback
Release
August 13, 2013
ISBN 13
9780789751355

Funnel It!: How to Integrate Social Media, Web Content and Email Marketing to Turbo-Charge Your Sales Prospecting Process

Tom Martin
0/5 ( ratings)
Read Download
If you sell, prospecting is one of the most important things you do - and it's probably one of the most frustrating and painful things you do, too. But it doesn't have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that attracts more qualified leads, shortens your sales cycle, and increases your conversion rates - painlessly! In "Funnel It!, " Tom Martin shows you how. This guide reveals techniques Martin has refined over 20 years... techniques he's used to drive consistent double-digit growth in his own company through good times and bad, without doing "any" cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language - and actionable solutions! Features include:
Reaching "self-educated buyers" who are more than halfway through the buying decision process before they even contact you
Leveraging the power of "propinquity" in your sales funnel system
Making every call count: creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales leads into hot/warm/cold
Social prospecting: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
Rightsizing content: saving money by matching production quality to your specific marketing and sales needs
Choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
Real-life B2B and B2C case studies showing how others have applied Martin's techniques
Downloadable worksheets, diagrams, and other resources to help you build your own digital prospecting system
Pages
250
Format
Paperback
Release
August 13, 2013
ISBN 13
9780789751355

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