A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.
Language
English
Pages
320
Format
Paperback
Release
August 01, 1986
ISBN 13
9780465000807
Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society
A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.