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The Outcome Model

3/5 ( ratings)

This step-by-step model provides a means by which corporate communicators can change audience behavior. A ten-step process, the Outcome Model provides marketers, sales professionals and managers with an easy-to-follow road map for identifying desired corporate outcomes and delivering them.

Often humorous and always insightful, Bruce Morrow introduces his readers to a fictional company with management executives who are very familiar to all of us. As they grapple with ways to increase market share, the team learns that realistic, practicable and measurable outcomes can be achieved by identifying specific behaviors and building core messages and content around them.

This extraordinarily readable book reveals how an experienced corporate communicator approaches his craft, providing insight into the logic and discipline that go into great communications.

Language: English

Pages: 177

Format: Kindle Edition

The Outcome Model

3/5 ( ratings)

This step-by-step model provides a means by which corporate communicators can change audience behavior. A ten-step process, the Outcome Model provides marketers, sales professionals and managers with an easy-to-follow road map for identifying desired corporate outcomes and delivering them.

Often humorous and always insightful, Bruce Morrow introduces his readers to a fictional company with management executives who are very familiar to all of us. As they grapple with ways to increase market share, the team learns that realistic, practicable and measurable outcomes can be achieved by identifying specific behaviors and building core messages and content around them.

This extraordinarily readable book reveals how an experienced corporate communicator approaches his craft, providing insight into the logic and discipline that go into great communications.

Language: English

Pages: 177

Format: Kindle Edition

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