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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques

3.3/5 ( ratings)

Established market researchers offer a complete, step-by-step guide to basic principles and techniques
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, "An Introduction to Market and Social Research" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society

Language: English

Pages: 154

Format: Paperback

Publisher: Kogan Page

Release: November 14, 2006

ISBN: 0749443774

ISBN 13: 9780749443771

An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques

3.3/5 ( ratings)

Established market researchers offer a complete, step-by-step guide to basic principles and techniques
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, "An Introduction to Market and Social Research" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society

Language: English

Pages: 154

Format: Paperback

Publisher: Kogan Page

Release: November 14, 2006

ISBN: 0749443774

ISBN 13: 9780749443771

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