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The Legend of Dr Pepper/Seven-Up

Jeffrey L. Rodengen

0/5 ( ratings)

It all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation.In 1986, Dr Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda.Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy. Individually boxed. 144 pp., 141 color, 92 black & white images.

Language: English

Pages: 144

Format: Hardcover

Release: August 01, 1995

ISBN 13: 9780945903499

The Legend of Dr Pepper/Seven-Up

Jeffrey L. Rodengen

0/5 ( ratings)

It all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation.In 1986, Dr Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda.Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy. Individually boxed. 144 pp., 141 color, 92 black & white images.

Language: English

Pages: 144

Format: Hardcover

Release: August 01, 1995

ISBN 13: 9780945903499

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