Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Innovation and Marketing in the Video Game Industry

3/5 ( ratings)

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.

Language: English

Pages: 288

Format: Kindle Edition

Publisher: Gower

Release: September 01, 2012

Innovation and Marketing in the Video Game Industry

3/5 ( ratings)

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.

Language: English

Pages: 288

Format: Kindle Edition

Publisher: Gower

Release: September 01, 2012

More books from David Wesley

Beyond Hummus and Falafel: Social and Political Aspects of Palestinian Food in Israel (California Studies in Food and Culture)

3.2/5 ( ratings)

A Common Mission: Healthy Patterns in Congregational Mission Partnerships

4.4/5 ( ratings)

Hamilton's Hockey Tigers

3.6/5 ( ratings)

Glowstones & Dewpickles An Adventure

3.6/5 ( ratings)

State Practices and Zionist Images: Shaping Economic Development in Arab Towns in Israel

3.6/5 ( ratings)

Jim Baen's Universe Volume 2 Number 4

3.6/5 ( ratings)

Driving Until Dawn

3.6/5 ( ratings)

Driving Until Dawn: Stories

3.6/5 ( ratings)

Rate this book!

Write a review?