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The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography

The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography

Dave Dye
0/5 ( ratings)
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"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser "This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers "The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects.
Language
English
Pages
174
Format
Paperback
Release
August 24, 2023
ISBN 13
9798987751503

The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography

Dave Dye
0/5 ( ratings)
Read Download
"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser "This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers "The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects.
Language
English
Pages
174
Format
Paperback
Release
August 24, 2023
ISBN 13
9798987751503

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