Personal Reputation Management: Making the Internet Work for You

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Product Description

Personal Reputation Management - Making the internet work for you, is about promoting and protecting your personal brand. It is a tough, competitive world out there and you need to be in control of your reputation - if you aren't, someone else will be - and who's to know whether they'll be promoting or hindering your future prospects?

Whether you are a graduate looking for your first job, an experienced professional seeking to advance your career or an executive or business wanting to keep ahead of the competition, the internet is where your reputation can flourish or flounder.

Written by internet and branding experts, this book gives you real world strategies and step-by-step tactics to using your online reputation to enhance your professional and career prospects.

About the Authors

Louis Halpern has more than 17 years' experience in technology, marketing and business development and has assisted the growth of blue chip companies, small and medium sized enterprises and numerous executives.

He is the CEO of a rapidly growing innovative top 30 UK digital agency, Halpern Cowan. With contributions to both Marketing trade journals and national newspapers; he is a highly regarded authority on his fields of expertise including Website Design & Build, Search Engine Marketing and connecting people & brands with Social Media.

Roy Murphy is a creative director, writer, and branding expert, specialising in digital communication.

A first class BSc graduate in media technology, he has been advising individuals and businesses on how to use creativity to maximise their visibility for over 13 years.

He still loves to create and deliver knockout ideas that gain maximum attention, from viral marketing to traditional advertising campaigns. He currently lectures undergraduates at Greenwich University on topics including personal branding and real world creativity.