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Masters of Advertising Copy

J. George Frederick

4/5 ( ratings)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Pages: 392

Format: Hardcover

Publisher: Routledge

Release: August 21, 2014

ISBN: 1138791148

ISBN 13: 9781138791145

Masters of Advertising Copy

J. George Frederick

4/5 ( ratings)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Pages: 392

Format: Hardcover

Publisher: Routledge

Release: August 21, 2014

ISBN: 1138791148

ISBN 13: 9781138791145

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