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Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

Brunner Robert
0/5 ( ratings)
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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery. Available in print and digital formats. Lessons from the legendary build a brand experience that takes on a life of its own! There is a the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike Harley-Davidson ....
Language
English
Pages
10
Format
Kindle Edition
Release
February 01, 2010

Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

Brunner Robert
0/5 ( ratings)
Read Download
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery. Available in print and digital formats. Lessons from the legendary build a brand experience that takes on a life of its own! There is a the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike Harley-Davidson ....
Language
English
Pages
10
Format
Kindle Edition
Release
February 01, 2010

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